I like to challenge myself to think
like a CONSUMER STRATEGIST STORYTELLER
all at once...
I believe the most powerful marketing doesn’t just sell, it understands. At its core, great marketing is rooted in human psychology. It is the ability to recognize not just what consumers want, but what they need, even before they know it themselves. My work is driven by this belief. In each case study, I analyze brands I admire and explore how they can improve through deeper emotional storytelling, sharper positioning, or smarter cultural alignment. This portfolio is both a creative playground and a strategic journal.
Elevating Bluorng: Brand Identity Through Innovation and Storytelling
This case study delves into how Bluorng, a premium Indian streetwear brand, can enhance its brand identity by leveraging innovative product designs and rich cultural narratives. Join us as we explore strategic insights and actionable solutions for overcoming brand challenges.
The Evolving Seduction: Strategic Use of Female Sexuality in Fashion & Beauty Marketing
Analyzing how fashion and beauty brands leverage female sexuality to influence sales and brand positioning within evolving cultural dynamics.
The U.S. Luxury Fashion Sector: A Deep Analysis
This case study explores how luxury fashion blends culture, commerce, and storytelling amid disruption. It highlights strategic adaptation through consumer psychology, market research, and sustainability to shape the future of aspirational brands.
